Branding and Logo Design


Logos and brand identities that hold up on screen, in print and on products.

The Layin' Low Outfitters logo in four versions: wide and stacked, each on a light and a dark background

Built to work on real things

A logo has to hold up on a website, a business card, a shirt and a hat. We produce much of that work in our own shop, so we design with it in mind: marks that stay clear when they’re laser engraved on a leatherette patch, stitched onto a hat or printed small on a sleeve.

Logos, full identities and illustration

Some businesses need one strong logo. Others need a full identity: the logo plus versions for wide and tall spaces and dark backgrounds, an icon and a wordmark, colors and fonts, graphics for social profiles and the web, files ready for print and merch, and a style guide that keeps it all consistent as you grow.

We also draw custom illustrations, from mascots to apparel graphics. Some start as a pencil sketch. All of them end as clean artwork that works on screen, in print and in production, from a patch on a hat to the back of a shirt.

Start with what you have

Bring us a sketch, an old logo that needs work, or just a name. We’ll help you get to a mark you’re proud to put on everything, and then we can help you put it there.

Options

  • Logo Design

    A custom logo, with color, one-color, and wide and stacked versions so it works anywhere.

  • Brand Identity

    A full kit: logo variations, icon and wordmark, colors and fonts, social and web graphics, merch-ready files and a style guide to keep it consistent.

  • Illustration

    Custom vector illustration for logos, mascots, apparel and more.

Recent work

  • Layin’ Low Outfitters

    A full brand for a snow goose guide service: logo, business cards, apparel, hats and a website we built and host.

    Case Study · Branding and Logo Design · Print and Marketing Materials

  • Lucky Shot Archery

    Patch hats, beanies and tumblers for a Chehalis archery shop, with two logos we designed.

    Headwear and Patches · Branding and Logo Design

  • Double H Outfitters

    Logos and gear since 2022 for a hunting and lodging outfitter in Marvell, Arkansas: hats, apparel, drinkware and gifts.

    Case Study · Branding and Logo Design · Headwear and Patches

  • JayHusker Auto Club: Carfest

    Shirts and a sticker for the first Carfest in downtown Beatrice, with an illustration we drew of classic cars at the Burlington Passenger Station.

    Custom Apparel and Embroidery · Branding and Logo Design

  • Dust Devil Outfitters: West Texas Showdown

    An apparel illustration for a Texas Panhandle hunting outfitter, drawn from pencil sketch to finished art and printed on their shirts.

    Branding and Logo Design · Custom Apparel and Embroidery

  • Guardian Aero

    A website we built and host, plus shirts and patch hats, for a family-owned helicopter service in Southern Illinois.

    Websites and Digital · Branding and Logo Design

See All Projects

Who we do this for

What are you working on?

You don't need to have every detail figured out. Tell us the goal, what you already have, and what you're still deciding. We'll take it from there together.