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  • DTF Transfer
  • Graphic Design
  • Laser Engraving
  • Apparel
  • Drinkware
  • Headwear
  • Patch Hats

Layin’ Low Outfitters

A full brand for a snow goose guide service: logo, business cards, apparel, hats and a website we built and host.

Client: Layin' Low Outfitters

Photos

  • The Layin' Low Outfitters logo in four versions: wide and stacked, each on a light and a dark background
    Logo versions for wide, tall and dark spaces.
  • Mockup of Layin' Low Outfitters business cards, front and back, with a white camo border
    Business card design, shown as a mockup.
  • Two die-cut Layin' Low Outfitters stickers with the snow goose logo, in clear sleeves
  • Layin' Low Outfitters website home page on a laptop and a phone
  • Two khaki and black trucker hats with Layin' Low Outfitters patches: one cut to the shape of the logo, one a layered patch with a tooled-leather pattern
  • Two camo and black snapback hats with the same two Layin' Low Outfitters patch styles
  • Three trucker hats with Layin Low Outfitters patches resting on a camo shirt printed with the large Layin Low snow goose logo
  • White and tan hoodies printed with the stacked Layin' Low Outfitters logo
  • White leatherette can cooler engraved with the Layin' Low Outfitters logo, on a bottle
  • Olive trucker hat with a Layin' Low Outfitters leatherette patch cut to the shape of the logo and its snow goose

Production details

Logo
Full vector illustration and custom lettering, with wide, stacked and dark-background versions
Business cards
Designed in our shop
Apparel
Shirts and hoodies printed with DTF
Hats
Laser-engraved leatherette patches, including a stacked dimensional overlay patch
Stickers
Die-cut logo stickers, designed in our shop
Can coolers
Laser-engraved leatherette
Website
Designed, built and hosted by CPC
Fulfillment
Online store orders fulfilled and shipped by CPC, so customers get them quickly while Ben is in the field
Client location
St. Cloud, Minnesota
Timeline
2024 to now

The challenge

Layin' Low Outfitters, a guide service for snow goose hunts in Arkansas and South Dakota, came to us for a logo and the pieces to carry it: business cards, apparel, hats and a website.

What we made

We drew the logo as a full vector illustration of a snow goose with custom lettering, then built wordmark variations for wide and tall spaces and a version for dark backgrounds. From there we designed their business cards and stickers, printed shirts and hoodies with DTF, made hats with laser-engraved leatherette patches, including a stacked, dimensional overlay patch, and engraved leatherette can coolers. We also designed and built their website, host it, and handle fulfillment for its online store. Customers get their orders quickly, and Ben can stay in the field guiding hunts instead of packing boxes.

Services used

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