The Punch List

Planning custom hats: six things to decide before you ask for a quote


Who the hats are for, which styles fit, patch or no patch, colors, sizes and your date: what to think through before ordering custom hats.

White rope hat with a bronze Gunny Gear patch: a sword in a laurel wreath above the words Gunny Gear Earned

Custom hats are one of the best places for a logo, because people actually wear them. A little planning makes the order go smoother and gets you hats people reach for. Here’s what we’ll ask about, so you can have answers ready.

1. Who are the hats for, and how will they be worn?

A hat for a crew working outside all summer needs different things than an event giveaway or a hat in your brand’s own line. Think about sun, sweat and dust, and how often the hat will be washed or wiped clean. That steers everything else.

2. Which hat styles?

  • Trucker: a mesh back that breathes, and a structured front that’s great for patches.
  • Rope: a classic look with a rope across the front of the bill.
  • Snapback: an adjustable snap closure and a solid back.
  • Flexfit: a stretch-fit hat in set sizes, with no closure in back.
  • Performance: lightweight technical fabric for hot days and active wear.
  • Plus visors, beanies, and youth and women’s fits.

We carry hats from Richardson, Pacific Headwear, Outdoor Cap, OTTO, Imperial and more. If your crew already has a favorite hat, start there.

Three things shape any of these styles. Crown height is how tall the front stands: high profile gives a patch the most room, mid profile is the everyday middle, and low profile sits closer to the head. Structure is whether a stiff backing holds the front upright or lets it stay soft and relaxed. And the bill can be flat or precurved, from a gentle curve to a deeper one. We keep samples of the five caps below in the shop, so you can try them on before you order.

The anatomy of a cap, from The Punch List. A diagram compares high, mid and low profile crowns, a precurved bill with a gentle curve and a flat bill, and structured and unstructured front panels. Five sample caps: YP Classics 6006 (high, structured, flat bill, 5-panel trucker), Richardson 168 (high, structured, flat bill, 7-panel trucker), Richardson 112 (mid, structured, precurved, 6-panel trucker), Richardson 115 (low, structured, precurved, 6-panel trucker) and Richardson 111 (low, unstructured, precurved, 6-panel trucker).

3. Patch or no patch?

Most of our hats use leatherette patches made in our shop, engraved or printed in full color. We also offer leather, PVC, woven, acrylic, embroidered and sublimated patches. Some logos look best right on the hat: embroidered, sublimated, or applied as a DTF or screen-printed transfer. We’ll recommend the method that suits your logo and how the hat will be worn.

4. Colors, and how many looks

Pick hat colors that go with your logo, and decide whether one look is enough. One patch can go on several hat styles and colors: Gunny Gear’s mark runs in five leatherette looks on trucker, rope and other hats.

5. Sizes and fits

Adjustable hats like truckers and snapbacks fit a wide range of heads, and we can get hats in larger sizes, like XL and XXL. For fitted styles like Flexfit, collect sizes from your group before you order. If kids or a wide mix of people will wear the hats, ask about youth and women’s fits.

6. Your date

Tell us the date you need the hats by, and whether it’s firm. The sooner we know, the easier it is to plan around it.

Your artwork

Send whatever you have, even a screenshot. If you don’t have a logo yet, or it needs work to fit on a patch, we design logos too.

What happens next

We’ll recommend styles and a patch, put together a quote, and send a proof for you to approve before anything is made.

Or call (402) 806-2277.

Work mentioned in this guide

  • Gunny Gear

    Leatherette patch hats in five looks for a military-inspired apparel brand founded by a Marine veteran.

    Headwear and Patches

Related services

  • Headwear and Patches

    Custom hats for crews, events, brands, teams and companies, including patch hats.

What are you working on?

You don't need to have every detail figured out. Tell us the goal, what you already have, and what you're still deciding. We'll take it from there together.